Podcasting has become a recognized medium for distributing audio content, whether for corporate or personal use. Podcasts are similar to radio programs, but they are audio files that listeners can play at their convenience. In the MENA region, podcasts and audiobooks are picking up pace. Based on a research conducted by UAE-based podcast producer Kerning Cultures and in5, Dubai’s media incubator, there are up to 300 active podcast shows in Arabic and English across the Middle East. However, this world of audio storytelling remains relatively unexplored in the Middle East today.…
