Blog

The Importance of Validating Your Startup

A scenario we constantly see with fresh and young entrepreneurs is when they get an idea that seems amazing and decide to turn it into a business. Excitedly, they put together a 5 year business plan forecasting income, profits, and cash flow. They feel good about themselves – that is until they discover the business
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The Perfect Pairing: Corporates and Startups

Startups are popping around with some of the most innovative ideas disrupting multiple sectors. They usually are skilled in one field and may be experts in that area. However, startups tend to lack in structure and need expertise in marketing, accounting, legal, human resources, among others. To truly be able to scale and grow, they
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Startup Storytime: A Tale of Unicorns

LinkedIn is the world’s largest professional online network with more than 106 million monthly active members. Most employers today search for applicant accounts on LinkedIn after receiving CVs. Virtual presence on LinkedIn has become a must for professionals, employers and employees alike. LinkedIn has also found its place on an academic level. In 2016, high
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Effective Sales Techniques

On Tuesday the 20th of August, Touch Lab hosted a workshop entitled ‘Effective Sales Techniques’ facilitated by Ghassan Nawfal aka. Gus, Commercial Director at Arabnet. The main focus of the workshop was to open the minds of the startups and Touch Executives on what are the simple yet most effective ways for us to tackle
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Increased Corporate Appetite in the MENA Region

The MENA entrepreneurial ecosystem has been attracting global and regional attention, with an increased investor appetite and interest in the region’s startups. In terms of investment, $674 million was invested in 255 deals in 2018 with the UAE dominating the entrepreneurial activity with the highest share of investors, number of deals, and value of deals,
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Lebanon: A Thriving Startup Ecosystem

Ever since the implementation of Circular 331 of the Central Bank of Lebanon, the Lebanese entrepreneurial ecosystem thrived making Lebanon one of the capitals of digital innovation in the MENA. As a result, more accelerators, venture capitals, and ecosystem support programs followed suit. Given the space to grow, entrepreneurs are thinking digitally, are oriented to
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Growth and Growth Process

Growth hacking is a great method for startups that it is pretty foolproof and much less risky than traditional marketing and product development. Another thing that differs in growth hacking from traditional marketing, is that it includes the complete user journey, from acquiring to referring. It ensures that those people discover your product, fall in
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