Blog

Applications for the 2nd Cycle of TIP are now open.

Touch Innovation Program (TIP) is calling Lebanese startups for the second round of application after a successful first round in March 2018, in which 6 startups were selected: Dentiflow, Dox, Ecomz, Feel22, Jaleesa, and Sympaticus. TIP launched in January 2018, in partnership with Arabnet, and its mission has been to select high-potential entrepreneurs as “touch
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How to Nail Your Elevator Pitch

In previous posts, we’ve covered the basics of pitching and what it takes to deliver the perfect pitch.   How about the elevator pitch?   What is an elevator pitch? It simply is a condensed version of your regular pitch, which should be easy to understand. Imagine that you’ve walked into an elevator to find this
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Startup Branding 101

Entrepreneurs invest a lot of time, energy and money into launching their startup. The hours are fueled with excitement, anxiety, and a sense of urgency to launch and generate revenue before running out of seed capital. The marketplace is filled with competition, hence the need for a startup to differentiate; and this is where branding
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Design Thinking - Why Is It Important?

Although Design is most often used to describe an object or end result, it is however a process which can become, if used efficiently, the most powerful tool and foundation for driving a brand or business forward. In the words of Nigel Cross, a key individual in the Design Research Society, “Everything we have around
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Simply Sympaticus

Based in Lebanon, Sympaticus is an online psychotherapy/wellbeing platform and targets women in the MENA region. Founded by Joe Zaarour, Ramzi Nohra and Dr. Nicole Braun-Elias, Sympaticus aims to help women overcome issues such as breakup, job loss, bereavement, burnout and depression. We discussed with Joe Zaarour Sympatics’ platform and their experience with the TIP
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Meeting Ecomz

Launched in 2014 by Rudy Bekerejian, eComz is a smart, e-commerce website builder and SAAS platform that is completely cloud hosted and all about strengthening businesses’ online presence, driving sales and simplifying the process. Recently, we sat down with co-founder Rudy Bekerejian and discussed their platform and their experience with the program so far. Q:
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