Based in Lebanon and founded in 2016 by Maurice Mattar and Darine Sabbagh, Feel22 is a Lebanese ecommerce website that aims to provide the widest selection of makeup, haircare, skincare, perfumes and other beauty products from top and emerging brands. Feel22 works directly or in collaboration with the majority of the top distributors and brands in the country and all products are certified originals.

The Feel22 ecommerce products are categorized under 9 different categories: New Arrivals, Gift Ideas, Shop by Brand, Women, Men, Kids & Babies, Offers, Trending and Bazaar & Discounts. The website also features a blog where campaigns, new releases, product descriptions, collaborations and more are announced. Feel22 also offers free deliveries, free returns, Whatsapp and phone support, and have a dedicated customer service to ensure the best shopping experience for their users.

To date, Feel22 has serviced over 5000 clients with over 250 brands and 15,000 products. In February, Feel22 were selected as one of 10 startups to take part in the Startup Battle at ArabNet Beirut. Moreover, the startup was recently selected as one of 6 touch innovators to go through the touch Innovation Program (TIP) where it will spend the next 6 months taking its ideas to the next level.